Ask yourself these questions to get the most out of your PR investment
As the owner of Victory Public Relations, a health and beauty PR firm, I spend a significant amount of time chatting with people about public relations. It’s a conversation I always enjoy, in part because I learn something new each and every time. The thing about PR is that while everyone has heard of it, […]
Finding the Right Provider for Your Practice
OBJECTIVES Establish needs and goals for the practice Develop a new physician business plan Establish recruitment process How to create a retentive and motivating environment Discuss the impacts of an improper selection WHAT ARE YOUR GOALS? What does the practice need? What are the positives about the practice? What does the practice have to offer […]
Considering Selling your Dermatology Practice?
For most of us, our business is something we put a lot of love, work and dedication into. Usually the idea to sell a business does not come easily. Either a change in lifestyle, a required move, or other life event can make it necessary to sell your practice. In other cases, it might simply […]
Dear Derm Authority with Dr. Dendy Engelman
What was the most important lessons I learned my first years out in practice? Keep your eyes open, figuratively of course. In the field of medicine, things are changing so fast (yet so slow) so keep your eyes open and absorb every bit of information. Just because residency is over, it doesn’t mean you’re done […]
How do I build a strong CV in the age of social media?
Your CV is your advocate. It documents and credentials your accomplishments for someone who has never met you. It’s your pitch for an interview. Many hiring physicians are reading your CV on their phone! It must be concise, precise and easy to follow. The first step is to provide current contact information, phone, personal email […]
Laser Therapy Pre-treatment
Q: Do you often do pre-treatment with topical medications before the laser therapy, especially when you treat darker skin types? I heard that it is better to use retinoid + hydroquinone for 6 weeks before the laser treatment because lightning of dark color background will minimize the risk of burn. A: Practicing in South Florida, […]