Is 2019 The Year Your Dermatology Practice Takes Control of Patient Balances?
High Deductible Plans and CCOF* Are Becoming Mainstream In 2018, more than 25% of persons covered by employer health plans are enrolled in high-deductible plans, and almost 90% of enrollees in the healthcare exchange (Affordable Care Act Marketplaces) have a high-deductible plan! The time-honored tradition of sending patients monthly statements and allowing them to pay […]
Dear DA: How to Begin Working with Industries?
There are several ways to get involved with industry partners. All of it depends on your interests but also on how much time you have/want to dedicate to these activities. Conducting an investigator initiated study is much more time consuming than participating in an advisory board.
Digital Marketing for Dermatologists
After spending wellover a decade of marketing in the dermatology industry as well as owning a digital marketing agency, I’ve compiled several key points that all dermatologist / medical practices must adhere to in order to reach the target audience and deliver a strong, compelling message. Here a a few from two lucrative marketing channels: […]