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Keep up to date with the most cutting edge content from the field of Dermatology.
How do I build a strong CV in the age of social media?
How do I build a strong CV in the age of social media?

Your CV is your advocate. It documents and credentials your accomplishments for someone who has never met you. It’s your pitch for an interview. Many...

Laser Therapy Pre-treatment
Laser Therapy Pre-treatment

Q: Do you often do pre-treatment with topical medications before the laser therapy, especially when you treat darker skin types? I heard that it is...

Full Skin Exam with No History
Full Skin Exam with No History – how do you handle?

On initial visits when patients state coming in for only “skin cancer screening”, and not aware of any issues, or requests “full skin exam” and...

Merger and Acquisitions
What Happens When Your Practice Is Purchased By a Private Equity Company?

Ron Lebow, JD A business attorney addresses an increasingly common question. Generally, you can expect to get a purchase price based on a multiple of...

Selling Your Medical Practice
What You Need to Prepare for Selling Your Medical Practice

Financials Business tax returns for at least prior two yrs and a year to date income statement Quantity, and collections by cpt code for year...

How Dermatologists Should Use LinkedIn

LinkedIn is the business professional of social media. If you have or are starting your own practice make sure to have a company page for...

Treating Skin of Color Patients
Treating Skin of Color Patients

What are the more common complaints or maladies that you see in skin of color patients and what resources do you recommend for new practitioners...

What is new in digital marketing?
What is new in digital marketing?

There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion...

Questions to Ask Before Bringing on a Provider

Do you have enough patients? Do you have enough staff? Is there enough space? What is the work schedule and locations needed? What does this...

Social Media to Build my Practice
How Do I Best Use Social Media to Build my Practice?

Using social media to engage current and prospective clients is fast becoming a non-negotiable part of marketing. At the same time, it can become overwhelming...

You Are Your Own Brand
How do I start building my brand?

Every successful brand has a creative personal logo, business card, website, or landing page at minimum, and social media accounts. These all need to be...

Promote Your Aesthetic Practice
4 Ways To Promote Your Aesthetic Practice in 2017

1) Add Snapchat and Instagram To Your Marketing Mix Snapchat is set to go public with a close to a $25 billion IPO and over...

Welcome ODAC
Top 10 Ways to Get the Most Out of ODAC Expert Conference

ODAC Dermatology, Aesthetic, and Surgical Conference January 13-16, 2017 in Miami, FL 1.) Get in early and make the most of your time by attending...

Keys for Practice Success in 2017

The way patients choose physicians is changing, so physicians need to change the way they grow their practices. The keys for success in 2017 are...

Interview Questions
Interview Questions

Interview Questions What type of salary are you interested in? Is it a base salary, collection, or a combination? Are you an independent contractor (1099)...