Strategies to Grow Your Practice in the New Year
Focus now on options to propel practice growth for years to come The start of a new year is a great time to reflect on what is going well in your practice and to focus on some options to propel that growth further in the years to come. Everyone working at a dermatology practice—from the […]
Transitioning a Medical Dermatology Practice to a Cosmetic Dermatology Practice
The transition is natural for many practices. Key is to set and follow a plan. The growing trend of medical practices transitioning to cosmetic practices is due in part to a variety of reasons including rapidly improving technology and increased consumer awareness and demand. An additional issue causing practices to transition is the ever-increasing bureaucracy […]
Key Lessons for Surviving COVID-19 as a Dermatologist
The onset of the COVID-19 pandemic turned the economy on its head and forced mass layoffs on an unprecedented scale. The good news is that it is possible to not only survive but thrive during this pandemic and beyond. It is vital to pivot and create strategies within the framework of COVID-19. This sentiment is […]
Interview Questions for NP & PA Candidates Before Speaking with Hiring Authority
What You Are Ideally Looking For in a Career: What type of structure of the practice and specialty are you looking to specialize in? What type of medicine do you want to specialize in? Are you looking for full-time or part-time? How long would you like to work and what maximum patient load are you […]
Ancillary Services and Alternative Revenue Streams for Dermatologists
While many dermatologists choose to focus exclusively on patient care, others choose to add non-clinical opportunities. There are a multitude of reasons that a dermatologist may choose alternative, non-patient employment possibilities. One of the main reasons is that these projects provide supplementary income while avoiding the added inherent risks associated with seeing more patients. Ancillary […]
How to Successfully Sell Skincare to Your Patients
The way you talk to your patients about the products and services you offer should be based on providing the solutions they are looking for. To successfully sell skincare, be it products or services, you have to think like the patient who will be using them. The following tips will help not only increase your […]
Post COVID QUESTIONS: If you are a job seeker, here are some interview questions to consider asking a future employer
Has this role changed in terms of duties and responsibilities post-Covid? What do you consider a successful or productive workday? What have been some key learnings from a business and leadership perspective since Covid-19? What’s the one thing you’re still challenged by or working to improve? What are the company’s biggest challenges right now and […]
Top 10 Questions to Ask When Interviewing a Potential Provider for your Practice
1. Describe a time when you were faced with a stressful situation and how you coped with it. 2. Give me a specific example of a time when you had to conform to a policy with which you did not agree. 3. What do you do if you disagree with a patient? 4. What is […]
How to Safely and Successfully Re-open Your Practice
View PDF Consider these tactics to ensure safety and educate your patients. As local governments allow non-emergent medical and aesthetic practices to re-open, you may be concerned about protecting yourself, your team, and your patients. Now is the time to prepare your dermatology practice to successfully emerge from COVID-19 shutdowns. Formulate your plan and take […]
Technology to Improve Your Patient Consult and Experience
View PDF Look for ways to optimize technology for the good of your practice. Technology needs to be the primary focus for a practice looking to improve its patient experience. Customer experience technology provides consistent, efficient interaction between your practice and your patients. This includes websites, follow up, and any automated on-site services. By implementing […]
How to Get Job Seekers to Apply to Your Job
View PDF Learn the secrets to getting qualified physicians to apply to your job. Is your job posting not receiving as many applicants as you expected? Sometimes dermatology practices find they are not getting any interest in their ad. How do you convince qualified physicians to apply to your job? Here are a few things […]
Benefits and Challenges of Medical Practice Types
View PDF As medicine in general and dermatology specifically shifts toward more employed physicians, it’s important to understand the options. Over the past decade, dermatologists and other physicians have experienced changing practice settings. Previously, dermatology practices were general practices, offering a wide range of common services, including medical, surgical, dermatopathology, and cosmetic aspects. With technology […]
The Showdown: Smartphone vs. DSLR Cameras
View PDF Consistently capturing great photos can have a huge impact on your practice. Here’s what to consider. While the most important part of your aesthetic practice is your team, showcasing your abilities with photos of your patients’ results is essential. RealSelf notes that 83 percent of consumers researching cosmetic surgery said they would not […]
Strategies to Grow Your Medical Dermatology Practice in 2019
View PDF Focus now on options to propel practice growth for years to come. The start of a new year is a great time to reflect on what is going well in your practice and to focus on some options to propel that growth further in the years to come. Everyone working at a dermatology […]
Skin Cancer Foundation: Champions for Change Gala Raises $600,000
The Skin Cancer Foundation’s 22nd annual Gala raised $600,000 to support the organization’s educational campaigns, community programs, and research initiatives. More than 400 guests attended the event, including Skin Cancer Foundation donors, industry and physician allies, celebrity supporters and members of the media. Notable guests included Sofía Vergara,David Harbour, Condola Rashad, Kayli Carter andDolores Catania. Singer/songwriter Neil […]